Eye Catcher

Roles

UX/UI design

UX research

Team

G.H. Kim (Interviewer)

S.W. Park (Marketer)

Status

Designed

Time frame

Ver. 2 - 2022

Ver. 1 - 2017

Award

‘SK Creative Challenge – Augmented Human’ contest - Gold medalist

With this project, my team won the gold prize in the 'SK Creative Challenge – Augmented Human Contest.' We were the only winning team without an engineering background or master's degree. SK Corporation, the contest sponsor, proposed to patent this application. I led the entire project and participated in every aspect with two first-year students.

Overview

An app that recognizes dog irises to identify missing dogs and uses AR maps to help bring dogs to their owners.

Background

Losing a dog is a serious social problem in Korea since the number of lost dogs has increased by 50.4% over five years. Worse still, 26.5% of them were put to sleep.

User Research

After conducting user research, we found out that it's crucial to notify an owner without touching a dog and inform an owner immediately.

User Journey Map

Insights from user research

1. Notifying an owner without touching the dog
2. Various report options
3. Submitting an accurate report
4. Informing an owner immediately
5. Easy reporting process

Solution

Photo

It is difficult to identify a specific dog based on its appearance.

Dog iris recognition

A way to measure a dog's unique information without touching it.

Dog ID tag

Unable to read the tag without touching the dog

UX design overcoming technical limitations
Wireframe sketches
Service blueprint
Functional specification documents
Concept

Eye Catcher

Anyone can help a dog, without inconvenience.

Solution

How to help a lost dog on the street

How to help a lost dog on the street

Take a picture of a dog’s eyes on the AR guideline from a distance.

The AR guideline nudges reluctant finders to be close to a dog naturally and improves accuracy and search speed.

Three options to help a dog.

Three options to help a dog.

1. Bring the dog to a designated place
2. Report it to an owner by clicking a button
3. Call a rescue center

Easily take a dog to a designated place with an AR map

Easily take a dog to a designated place with an AR map

The AR map makes it easy to find directions in the alley while carrying a dog.

Receive a gift and a thank you message from the owner

Receive a gift and a thank you message from the owner

It shows the dog's return process to the finder to make them feel a sense of accomplishment.

Solution

Check the current location of the finder bringing the dog home

Check the current location of the finder bringing the dog home

An owner can send a gift or a thank you message.

How to Report A Missing Dog

How to Report A Missing Dog

Report the dog missing by simply clicking a button. Designate a place to let a finder bring the dog back when an owner is away from home.

Solution

Shelter workers can contact the owner directly and manage the current statuses of reported dogs

Shelter workers can contact the owner directly and manage the current statuses of reported dogs

Workers can feel a sense of accomplishment by browsing pictures of dogs who went home safely.

Outcome

Won a gold medal in the
"SK Creative Challenge" contest

Renowned for creative UX design to solve not only users’ pain points but also technical limitations, my team won a gold medal in the contest. We were the only winning team without an engineering background or master’s degree.

SK corporation proposed to patent the application

SK Group is a prestigious corporation in Korea that deals with fields such as telecommunications and semiconductors. We were honored to be the only team who received an offer.

Estimated impact

It could save the precious lives of one hundred fifty million dogs

In our world today, an astonishing 150 million dogs are lost, desperately needing help. If just 0.1% of global dog owners use our upcoming app, we could save 150,000 dog lives. This app, though unreleased, has the power to make this life-saving impact a reality. Join us in bringing hope to countless dogs and their owners.

Takeaway

Verification is required after development to determine whether it is actually possible to photograph a dog's iris from a distance.

Various UX designs have been designed to improve the accuracy of long-distance shooting, but it is necessary to check whether it is actually possible. I'll find developers to create a demo version.

Thank you for visiting :)

Check out my

Feel free to