Eye Catcher
Roles
UX/UI design
UX research
Team
G.H. Kim (Interviewer)
S.W. Park (Marketer)
Status
Designed
Time frame
Ver. 2 - 2022
Ver. 1 - 2017
Award
‘SK Creative Challenge – Augmented Human’ contest - Gold medalist
With this project, my team won the gold prize in the 'SK Creative Challenge – Augmented Human Contest.' We were the only winning team without an engineering background or master's degree. SK Corporation, the contest sponsor, proposed to patent this application. I led the entire project and participated in every aspect with two first-year students.
Overview
An app that recognizes dog irises to identify missing dogs and uses AR maps to help bring dogs to their owners.
Background
Losing a dog is a serious social problem in Korea since the number of lost dogs has increased by 50.4% over five years. Worse still, 26.5% of them were put to sleep.
User Research
After conducting user research, we found out that it's crucial to notify an owner without touching a dog and inform an owner immediately.
User Journey Map
Insights from user research
1. Notifying an owner without touching the dog
2. Various report options
3. Submitting an accurate report
4. Informing an owner immediately
5. Easy reporting process
Solution
Photo
It is difficult to identify a specific dog based on its appearance.
Dog iris recognition
A way to measure a dog's unique information without touching it.
Dog ID tag
Unable to read the tag without touching the dog
UX design overcoming technical limitations
Wireframe sketches
Service blueprint
Functional specification documents
Concept
Eye Catcher
Anyone can help a dog, without inconvenience.
Solution
Take a picture of a dog’s eyes on the AR guideline from a distance.
The AR guideline nudges reluctant finders to be close to a dog naturally and improves accuracy and search speed.
1. Bring the dog to a designated place
2. Report it to an owner by clicking a button
3. Call a rescue center
The AR map makes it easy to find directions in the alley while carrying a dog.
It shows the dog's return process to the finder to make them feel a sense of accomplishment.
Solution
An owner can send a gift or a thank you message.
Report the dog missing by simply clicking a button. Designate a place to let a finder bring the dog back when an owner is away from home.
Solution
Workers can feel a sense of accomplishment by browsing pictures of dogs who went home safely.
Outcome
Won a gold medal in the
"SK Creative Challenge" contest
Renowned for creative UX design to solve not only users’ pain points but also technical limitations, my team won a gold medal in the contest. We were the only winning team without an engineering background or master’s degree.
SK corporation proposed to patent the application
SK Group is a prestigious corporation in Korea that deals with fields such as telecommunications and semiconductors. We were honored to be the only team who received an offer.
Estimated impact
It could save the precious lives of one hundred fifty million dogs
In our world today, an astonishing 150 million dogs are lost, desperately needing help. If just 0.1% of global dog owners use our upcoming app, we could save 150,000 dog lives. This app, though unreleased, has the power to make this life-saving impact a reality. Join us in bringing hope to countless dogs and their owners.
Takeaway
Verification is required after development to determine whether it is actually possible to photograph a dog's iris from a distance.
Various UX designs have been designed to improve the accuracy of long-distance shooting, but it is necessary to check whether it is actually possible. I'll find developers to create a demo version.
