Line Works ‘Group’
feature redesign project
Line Works is a service for business communication and collaboration.
Background
Roles
UX/UI design
UX research
Internship
Solo Project
Company
Naver Works Mobile
Status
Designed
Time frame
2 month
(Nov, 2020~ Jan, 2021)
Primary users
Field workers
It’s widely used by field workers, since it resembles Line, the world-famous messaging app.
Problem analysis
1.
Recognition
Hard to know what group is.
Users were confused how group is different from normal group chat.
Users could not guess how to use the folder, so they think the group is unnecessary.
2.
Making a group
Difficult to create new groups
Users didn’t know how to add members when they created groups.
Research
Qualitative data
Quantitative data
UX Research
Think-aloud protocol
Interviewed three middle-aged people in their 40s to 60s with low digital literacy
Reviews
B2B software review
Trend analysis
From Google Trends
Search word analysis
from Alexa
