Launched
Launched
Apple
Apple
Apple.com iPhone Any Condition Trade-In, 7% Sales Lift
Apple.com iPhone Any Condition Trade-In, 7% Sales Lift
role
Senior Designer
team
Marcom (1 PM, 2 Copy Writers, 1 Designer, Dev Team)
scope
UX/UI Design
impact
+7% More Sales
role
Senior Designer
team
Marcom (1 PM, 2 Copy Writers, 1 Designer, Dev Team)
scope
UX/UI Design
impact
+7% More Sales
My role
My role
Through Critical Mass, I led the end-to-end desktop and mobile web experience, from ideation through handoff, ensuring alignment with Apple's design system and brand language.
Through Critical Mass, I led the end-to-end desktop and mobile web experience, from ideation through handoff, ensuring alignment with Apple's design system and brand language.
Context
Context
I redesigned Apple.com's trade-in flow to accept devices in any condition, simplifying a more complex buy flow without compromising Apple's design standards and driving increase in sales.
I redesigned Apple.com's trade-in flow to accept devices in any condition, simplifying a more complex buy flow without compromising Apple's design standards and driving increase in sales.
Solution Highlgihts
Solution Highlgihts
Keeping it short here for confidentiality reasons. Reach out if you're curious!
Keeping it short here for confidentiality reasons. Reach out if you're curious!
Impact
Impact
Featured at Apple Event 2025, driving a 7% sales lift
Featured at Apple Event 2025, driving a 7% sales lift
What I Learned
What I Learned
How to deliver pixel-perfect execution at a global scale
How I work with legal and UXR to design with clarity and confidence
How to design within one of the world’s strongest design systems
Other projects
Other projects
Airbnb’s Design System on CMS Tool
Airbnb’s Design System on CMS Tool
shipped
shipped
·
Design SYstem
Design SYstem
Hyundai: Matching novice drivers to driving schools
Hyundai: Matching novice drivers to driving schools
Launched
Launched
·
Mobile app
Mobile app
·
UX/UI Design
UX/UI Design